Here's something cool I did for one of my flooring contractors.It's a Mouse Rollover Effect I designed in Adobe Flash. It will take a little iimagination to envision this in a photography site but here goes.
1. Replace all the wood flooring images around the perimeter with small samples of frames or matting. Sample To Right.
2. When you roll the mouse over the sample the center image gets replaced with a full frame with a photo that we insert. Sample To Right.
Here's another example featuring matting.
It's a lot of work to create these but sure saves room on the web page. You could easily put 10 to 15 different samples in the page space of the sample below. Try it out. Just roll the mouse over any of the wood samples. A new text object opens up on top of the picture frame in the midddle. In your case it would be a full picture similar to above.
PS. I put the picture frame in the sample below for effect. The customer's site has a static text description in that area.